Blu-ray, also known as Blu-ray Disc (BD) is the name of a next-generation optical disc format. Obviously, it is the most advanced optical storage standard that will satisfy all next-generation requirements in terms of storage capacity, data speeds, copy protection, interactivity, convenience and off-course cost.
As consumers worldwide gain access to high-definition TV (HDTV) through cable, satellite and terrestrial channels, they are not going to be satisfied with less than equal quality in their video recordings. Blu-ray Disc is the only format with the capacity of 25 Gbytes on a single-layer disc and 50 Gbytes on a dual layer disc, to offer full-length feature movie playback using high-definition MPEG2 encoding - the native compression technique for HDTV broadcasts - or even more with advanced codecs, like AVC.
In addition, for pre-recorded packaged media, Blu-ray Disc has sufficient capacity to include bonus materials and interactive sessions for an unparalleled entertainment experience. For PC users archiving photographs or video and other data on the hard disk, Blu-ray Disc is the only recordable/re-writable format that provides such a quantum leap in optical storage capacity and gives a seamless experience between PC and CE environments.
Click --> Blu-ray
As consumers worldwide gain access to high-definition TV (HDTV) through cable, satellite and terrestrial channels, they are not going to be satisfied with less than equal quality in their video recordings. Blu-ray Disc is the only format with the capacity of 25 Gbytes on a single-layer disc and 50 Gbytes on a dual layer disc, to offer full-length feature movie playback using high-definition MPEG2 encoding - the native compression technique for HDTV broadcasts - or even more with advanced codecs, like AVC.
In addition, for pre-recorded packaged media, Blu-ray Disc has sufficient capacity to include bonus materials and interactive sessions for an unparalleled entertainment experience. For PC users archiving photographs or video and other data on the hard disk, Blu-ray Disc is the only recordable/re-writable format that provides such a quantum leap in optical storage capacity and gives a seamless experience between PC and CE environments.
Click --> Blu-ray
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